FACT 4: Legitimate Suppliers Have Reliable Fast Shipping
When customers order from your EBiz, they expect fast shipping & delivery—preferably within just a few days. The faster, the better.
However, if you’re working with unreliable wholesale suppliers (as discussed in Fact 1 of this series), you risk delays that damage your reputation. Fake suppliers operate through a convoluted chain of middlemen who siphon off your profit and prioritize their own interests over fulfilling your orders efficiently. Simply put, these fraudulent operators don’t care about you; they care about themselves. The result? Higher costs for you, longer delivery times for your customers, and complaints that hurt both your brand and your bottom line.
Legitimate suppliers, on the other hand, consistently meet delivery expectations—barring exceptional events like severe weather that impact everyone equally. A key way to identify fake suppliers is by asking them directly about their delivery timelines. If they dodge the question or fail to provide clear answers, that’s a major red flag. Fake suppliers often disguise themselves as genuine wholesalers, but they simply pass orders to other wholesalers, inflating your costs in the process.
Still skeptical? To protect yourself, always test delivery times by placing an order with a supplier yourself. Understanding the customer experience firsthand is a critical part of running your business effectively.
Now, let’s talk about more elaborate schemes that impact delivery times. Take AliExpress, for example—often touted as a “wholesale” solution. Some so-called experts encourage using AliExpress for drop shipping, which, frankly, is laughable. Why? Because AliExpress ships from China, where delivery can take weeks. In an industry where 3–5 days is the maximum acceptable timeframe, such delays are a recipe for unhappy customers.
AliExpress isn’t the only concern. Consider software apps like Oberlo, which is promoted as the ultimate solution for loading Shopify stores with products. Yet, Oberlo primarily sources from AliExpress, leading to the same slow delivery times. While Shopify is an excellent eCommerce platform, no app can substitute for working with real, reliable wholesalers. ECommerce platforms should stick to hosting your business—not dictating your business strategy.
The bottom line? Delivery times matter. Real wholesalers deliver quickly, while fake suppliers—and products shipped from distant regions—create delays. To succeed, you need reliable suppliers within the country where your customers reside.
At WorldwideBrands.com, we take the guesswork out of finding legitimate wholesale suppliers. We are proud to be the original, most trusted online wholesale directory for eBiz owners worldwide. Thousands of successful entrepreneurs have used us as their starting point, and we continue to set the standard in this industry.
THIS IS SOMETHING YOU NEED TO KNOW
If you’re a Worldwide Brands Member, you already know all this and you’re already working with legit wholesale suppliers who provide you with good profit margins. If you’re not, you really should be. It’s a whole world of difference that’ll change your business dramatically.