Keeping your personal opinions out of your business is important!
Sad but true, some online retailers fill their stores with quotes, images and comments about their views on religion, politics, philosophy, and other topics. Your online store should be a place to make sales, not to vent or push your beliefs on others. Avoid alienating potential customers by keeping personal opinions out of your business.
Personal Experience: A Shopping Turnoff
I visited an online pet store to shop for an interesting and unique collar for my dog. I found what I wanted, but after 5 minutes, I shut the site down. Why? I was bombarded with quotes and banners for online prayer groups on every page, plus annoying background music. While I have nothing against religion or music, these things had nothing to do with buying a collar for my dog.
If you want to have a website to talk about and share your favorite quotes and music, go for it- or keep it to social media where it belongs. It has no place in your online store. If someone doesn’t share the same likes as you, they will get turned off from shopping and close down your store and go elsewhere.
Instead focus on giving customers what they’re looking for when they search online for a product to buy.
Focus on Improving Your Store
Instead of wasting your time finding banners and music to add to your store, use that extra time to fix things. Update your images and make copy changes for the product pages instead. Your store and your customers will thank you for it!
This concludes the 7 Deadly Sins of Online Store Design. Of course there are more sins that a new online retailer can commit when building an online store. Please keep these 7 sins in mind when you are building or redoing your online store for a better customer experience!
You are so right! It’s definitely a turn off! You are there to buy or sell products. Period.
Thanks for posting! I honestly didn’t think about this! But you are so right!