Friday the 13th … And What It Means for Your Business
Friday the 13th, is coming soon! For a lot of people, it represents a day of bad luck. As a business owner, however, it represents something completely different. Opportunity! Friday…
The Power of Compelling Copy
Finding success in today’s market is difficult to say the least. There’s more competition than ever, more products than ever, and less attention than ever. One thing that can help…
The About Page Shouldn’t Be About You
The about page on your website can be one of the most powerful selling tools at your disposal. Unfortunately, most online retailers merely end up with an about page that…
How to Win Customers
Because of all the competition, you have to win customers over to purchase from you. Despite how easy it is to start a business online, run a store, and make…
Online Store Anytime Spring Cleaning
An online store isn’t all that different from a brick and mortar retail store. They both offer a collection of products and they both strive to provide an excellent customer…
Caution: Duplicate & Triplicate Content
Duplicate and triplicate content should be a big concern for online retailers. As the internet becomes more and more competitive for business owners operating online, there are a few things…
How to Sell It! Every Page Is A Sales Page
How to sell products online is one of the most common mistakes retailers make. The actual selling part of their business can be a challenge. As a retailer, it’s your…
What are your Brand Archetypes?
Discovering what your brand archetypes are, is central to positioning your company and products in a unique way. Having this distinct identity is essential to online success. It raises your…
Brand Archetypes | The Hero and The Outlaw
As talked about in my first blog post, having a distinct identity is essential to online success. It raises your visibility and allows you to connect with your customers on…
Brand Archetypes | The Jester and The Sage
As talked about in my first blog post of this series, having a distinct identity is essential to online success. It raises your visibility and allows you to connect with…