Black Friday and Cyber Monday are extremely popular shopping days! Why? The deals, coupons and freebies! Oh my! I’m excited just thinking about it!
When is Black Friday?
Black Friday is always the day following Thanksgiving Day here in the US and marks the beginning of Christmas Shopping. This was traditionally meant for brick and mortar retail stores, but of course these days everyone gets in on the action!
Cyber Monday is the first Monday that follows Thanksgiving. This is the day that online retailers started as their Black Friday. So online retailers will carry on sales into Cyber Monday. Since people are typically running around in the early hours of the morning on Friday and of course you need naptime after all the exhausting shopping!! Being online is far from many of their minds. That is why Cyber Monday is especially important to online retailers.
Now due to the pandemic, so much more has centered online when it comes to Black Friday shopping. Super early deals and extended sales. So take a look at what large retailers have done the past couple of years to help determine your strategy.
Get Started NOW!
Did you know that most large retailers are already prepped for these days? And if not fully prepped, they are almost finished. You should always focus on the upcoming holidays, months in advance to get your products, discounts, marketing materials and more in place.
This will create less stress for you, so you can also have a personal life and enjoy these holidays too.
Have you been working with your wholesale suppliers about offering any additional discounts for these days or maybe at least be able to offer Free Shipping for a week? Have you talked to them about what the cool new products are coming up for Christmas shoppers?
If not, you need to HURRY! Planning for these types of days should happen at least a month or more in advance! You should already have webpages dedicated around these days and have your advertising started and planned.
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