We can’t have a Wholesale Horror Busting series and not talk about Goblins! Goblins are twisted little creatures full of malicious intent, always ready to steal things right from under your nose. They lurk everywhere-from dark dank places, to banging pots and pans in your kitchen.
The eCommerce business is no exception; it’s full of Goblins. Just search “Starting an Online Business” in Google and you’ll find traces of Imps and Goblins everywhere.
Meet Slick, The Free Trial Goblin
Today we want to warn you about Slick, The Free Trial Goblin. Slick preys on unsuspecting Online Store Owners by exploiting our natural weakness for the word “FREE.” Anytime we see “FREE”, we tend to jump on the offer, thinking, “What harm could there be?”.
The truth is, empires have fallen over things labeled “free.” Remember the Trojan Horse? Likely inspired by a Goblin! These forces of evil have now found a playground in eCommerce.
Why is Free Bad?
Because “Free” is never truly free. It always leads to something else you must buy in order to make “Free” work. Yet, we flock to “Free” like Trick-or-Treaters to a bucket of full sized candy bars.
Slick, along with Kill-O-Tron The Automated Product Feed and Bogus The Product Choices Imp, wreaks havoc by promoting FREE TRIAL STORE SITES, and FAKE WHOLESALE SUPPLIERS.
The Problem With Free Trial Store Sites
You’ve seen the offers: “Get your Free 14 Day Trial!”, “Need A Website? Get POWASITE for 30 Days Free!” These offers make you dependent on their systems, expecting you’ll pay after the Free Trial. They lead you to quickly place unrelated products on your site, skipping proper Market Research.
When the free trial fails, Slick The Free Trial Goblin charges you for expensive marketing tools that don’t work. These Goblins don’t care that you won’t succeed. They just need to keep you bobbing for apples for as long as they possibly can, in their costly game.
The Problem with Fake Wholesalers
Slick The Free Trial Goblin loves partnering with “Free Trial” Wholesale Directories from his buddy Vlad and his Middleman family. Remember those creeps? Even if you could get seen in the short Free Trial period, Slick’s goal is to make you pay for more.
How to Protect Your Business and your Customers
There are uncertain, unclean and dangerous things that we humans shouldn’t be messing with. Banishing Goblins is one of them. They don’t even respond to threats.
Your best defense is to IGNORE THE FREE TRIAL GOBLINS.
1. Forget the Free Trial web sites. That’s a marketing tactic that will leave you with Goblin manure on your face. Research the capabilities of the web platforms you consider selling on, not the hype.
2. Locate REAL Wholesale Sources that provide tightly niched, well-rounded selections of wholesale products you can sell online. That’s the only way you’re actually going to earn real profits online.
How do you find these REAL, tightly focused suppliers? The only way to be CERTAIN is to use a 100% REAL Wholesale and Drop Ship Directory.
The Solution: Worldwide Brands
For over 25 years, Worldwide Brands has fought against evil eCommerce saboteurs. We Certify wholesalers with a lengthy process that ensures that every wholesaler we list is REAL. Then, just to be sure, we check to make sure they don’t offer any misleading “Free Trials.”
This Halloween, make sure that you’re not making critical Goblin-inspired mistakes in YOUR online business. Get Worldwide Brands, and spend your time selling tightly-niched products online.
If you want to make money online, you need the TREAT, not the Trick.